Customer ManagementInbound Lead Stats

How to Track and Analyze Inbound Leads in WADesk

5 min read

Inbound Lead Statistics

Navigation Path (Desktop Client): Desktop Client → right sidebar → Inbound Lead Statistics

Navigation Path (Home): Home → Inbound Acquisition → Inbound Lead Statistics

Inbound Lead Statistics is the new customer "traffic pool" — it records all new contacts who have had a conversation with your WhatsApp numbers.

Inbound Leads vs. Contacts: What's the Difference?

  • Inbound Leads — Any contact that has a conversation window with your WhatsApp number (whether or not they replied) automatically appears in Inbound Lead Statistics.
  • Contacts — Includes assigned leads whose WhatsApp numbers have not yet had a conversation window.

View Inbound Lead Overview

The top of the page displays three core data cards: Yesterday's Inbound, Today's Inbound, and This Week's Inbound. In Home, admins can switch to view a specific sales rep's inbound data using the Team Member dropdown at the top.

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Inbound Lead Statistics Column Definitions

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ColumnDescription
Contact NumberThe customer's WhatsApp number
Receiving AccountYour WhatsApp number that received the customer
Acquisition TypeInbound or Outbound
ContactedGreen Yes indicates a conversation has occurred; red No means a conversation window exists but no communication has taken place
Duplicate Contact (Team)Whether the customer is being followed up by multiple team members simultaneously
Duplicate Contact (WA)Whether the customer was added by multiple WhatsApp numbers under the same sales rep
Earliest Inbound TimeThe time the customer first had a conversation with your number

Inbound means the customer initiated contact; Outbound means you initiated contact.

Filter Target Customers

The list supports multi-dimensional combined filtering: Date Range, Enter Account or Nickname, Receiving Account, Contacted, Duplicate Contact (Team) / Duplicate Contact (WA). After setting your filters, click Search. The inbound volume data at the top also updates accordingly.

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Important Notes

  • Duplicate Contact refers to overlapping follow-up across WhatsApp numbers logged into the same account.
  • When Number Masking is enabled, sales reps cannot view full customer numbers in Inbound Lead Statistics.

FAQ

Q: A customer messaged me, but they didn't appear in Inbound Lead Statistics. Why? A: Inbound Lead Statistics only records conversations with WhatsApp numbers bound to your WADesk account. Conversations in the native WhatsApp app rather than the WADesk Desktop Client are not synced.

Q: The Acquisition Type shows "Inbound," but I added the customer proactively. Why? A: Acquisition Type is determined by who sent the first message. If you added the customer but they sent the first message, the system records it as Inbound.

Q: Are the Inbound Lead Statistics data in the Desktop Client and Home the same? A: The data source is the same, but the perspective differs. The Desktop Client only shows inbound records for the currently logged-in sales rep. Home shows inbound data for all team members.

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