LumaWear runs a Shopify fashion store for shoppers in the US, UK, Canada and Australia. Meta and TikTok ads generate 300+ WhatsApp inquiries a day across four accounts. WADesk brings every conversation into one view, so the team can spot waiting replies, unpaid carts and ready-to-buy shoppers—and follow up first.
A women’s fashion brand growing through Meta and TikTok ads
Founded in 2021, LumaWear sells dresses, workwear, vacation styles and everyday knitwear to customers in the US, UK, Canada and Australia.
Its Shopify store grows through Meta and TikTok campaigns, while WhatsApp has become the main place for pre-purchase questions and customer conversations.
Meta and TikTok campaigns keep bringing new shoppers to the store. After browsing a product, many move to WhatsApp to ask about sizing, delivery times, discounts and returns.
As inquiries grow, response order and follow-up timing begin to directly affect checkout decisions.
Run campaigns
Acquire shoppers
Build interest
Inspire discovery
Browse products
Consider a purchase
Ask questions
Move toward checkout
When inquiries pile up, a 30-minute delay, a missed reminder or one forgotten returning customer can leave revenue sitting in a conversation.
Support replies 30 minutes later. The customer has already gone quiet.
No reply. The sale is lost.
Checkout is not completed. A payment link is sent the next day.
The payment is never completed, and the chat gets buried.
She needs the order before Friday. The team replies the next morning.
She has already bought from another brand.
A new collection launches, but no one remembers to reach out.
A repeat-purchase opportunity is missed.
The team needs to know who should be answered first, who needs a reminder and who is worth contacting again.
Each stage has one clear next action.
Just discovered the brand
Still browsing
Interested in a product
Comparing options
Clear buying signals
Close to checkout
Cart created
Payment incomplete
No recent reply
At risk of dropping off
Purchased before
Likely to buy again
Customer status, ownership and next steps stay in one place, so agents always know who to handle first.
Sign in to multiple WhatsApp accounts
+See customer details and conversation history together
Route conversations to the right agent by rule
Organize sizing, shipping, stock and discount details into editable reply suggestions
Flag customers who still need attention
See what happened and improve the process
Interface and data shown for illustration.
Customer source, ownership, response status and recoverable orders are visible in one place.
LumaWear Daily Operating Snapshot · Illustrative Example
Interface and data shown for illustration.
Channel, country and source stay searchable
Agent activity and response performance stay clear
High-intent, unanswered and unpaid customers stand out
Records stay searchable and reusable
Here are clear answers about multiple WhatsApp accounts, abandoned cart follow-up, AI reply suggestions and customer ownership.
Yes. Shopify teams can start by centralizing customers from multiple WhatsApp accounts, tracking inquiry status, assigning conversations and setting follow-up reminders. Order or ad data can be connected later as the workflow grows.
Yes. Agents can view customers from different accounts in one workspace, then route them by country, language, inquiry type or customer stage.
Customers who add items to cart, encounter a payment failure or stop replying can be added to a follow-up list. Agents can then send checkout links, clarify shipping or offer details, and answer remaining questions.
AI helps organize answers for repetitive questions about sizing, shipping, stock, discounts and returns. Agents review the suggestion before sending it and take over high-intent or complex conversations.
Customer history, tags, conversation status and follow-up notes stay with the company, so another team member can continue the conversation.
In 30 minutes, we’ll review your store, ad channels, support team and WhatsApp setup—then show you how to surface waiting replies, abandoned carts and silent high-intent shoppers.
Review My WhatsApp Follow-Up Process