外貿開發信是指企業或個人向潛在的外貿客戶發送的郵件、短信、或者其他發送的信息，目的是開拓新客戶或者推廣新產品，增加銷售和業務機會。作為外貿從業者，主動開發客戶肯定少不了開發信，可以說，寫外貿開發信已經成為一項必備的從業技能。
一、外貿開發信的大綱結構
- 打招呼和問候：開頭用友好和親切的語言打招呼，並表達對客戶的問候。
- 公司簡介：簡要介紹你所代表的公司，並突出你的核心產品。
- 產品亮點：強調產品的優勢，這部分可以簡要列舉你的產品或服務的主要特點，以引起客戶的興趣。
- 意向和合作探討：表達與客戶合作的意願，並提出進一步討論的建議，例如安排電話或會議。同時，表明你願意分享更多信息、樣品或成功案例等。
- 結尾和再次感謝：禮貌地結束信件，表達對客戶考慮合作的感謝之情，並表示期待與客戶進一步交流。
二、外貿開發信的註意事項
- 首次給陌生人發送開發信，不要添加網址鏈接。網址鏈接會被認定為高風險信息，很容易封號。
- 開發信內容不要太長，否則客戶沒有耐心看完。
- 營銷意圖不要太明顯，不要用過多的表情包，容易引起反感。
- 推送不要太頻繁，容易被屏蔽、拉黑，或者被舉報，這樣子特別容易被封號。
- 不要在客戶休息時間推送，不但會降低打開率，而且會打擾到對方，容易被舉報封號。
三、WhatsApp開發信的優勢
1、WhatsApp用戶範圍廣
將近20億的用戶遍布全球180多個國家和地區，這意味著數量更加龐大的潛在客戶以及更多的銷售機會，更加有助於我們拓展全球市場。
2、WhatsApp打開率高
WhatsApp的打開率高達98%，遠遠超過郵件的21%，這意味著更高的營銷轉化率。
3、WhatsApp格式豐富
郵件和短信的消息格式很局限，很難達到吸引人的視覺效果，但WhatsApp支持表情、文字、圖片、音視頻等。
四、用WADesk推送WhatsApp開發信
WhatsApp開發外貿客戶，群發功能繞不開。手動一條一條地發送，費時費力，這時候可以借助第三方工具，實現自動群發，提高效率。WADesk的群發功能支持Excel批量導入，支持同時發送多個消息模板。
多模板隨機發送可以保證客戶們收到的消息不完全相同，可以在一定程度上減少WhatsApp判定我們為濫用群發。發送間隔的設置，也是在模擬人為打字的正常時長，也在盡量降低封號風險。
其實有個功能，對於外貿人群來說很重要，卻很容易被大家忽視，就是定時發送。不同國家不同地區具有時差，分別挑選合適的時間發送，一方面避免打擾客戶休息，以免客戶反感，隨手一個舉報，我們就封號了。另一方面可以提高信息的打開率，進一步提升我們的營銷效果。
五、外貿開發信模板
模板一
Dear [Client's Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company Name], a leading provider in [Your Industry]. We specialize in [Brief Description of Products/Services].
We are expanding our international presence and are interested in exploring potential collaboration opportunities with your esteemed company. Our commitment to quality and customer satisfaction aligns with your company's values, and we believe a partnership could be mutually beneficial.Would you be open to a discussion about this? Looking forward to the possibility of working together.
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
模板二
Hi [Client's Name],
Hope you're well! I'm from [Your Company], a leading supplier of premium agricultural equipment. We provide cutting-edge machinery for efficient farming, including advanced irrigation systems, precision seeders, and automated harvesters. Our solutions are designed to increase productivity and optimize crop yield.
I'd love to chat about how our agricultural equipment can benefit your farming operations. Let's connect for a call or a meeting to discuss further. If you'd like, I can also share more details and product demos.
Looking forward to hearing from you soon!
Best regards,
[Your Name]
[Your Company]
[Your Contact Information]
模板三
Hey [Client's Name]!
I hope you're having a fantastic day. I represent [Your Company], a leading provider of exquisite home decor and furnishings. We offer a wide range of stylish and functional products, including furniture, lighting fixtures, and decorative accessories. Our goal is to create beautiful and comfortable living spaces.
I'd love to discuss how our home decor solutions can add a touch of elegance to your projects. Let's schedule a call or a meeting to explore the possibilities. If you're interested, I can also share our catalog and provide design inspiration.
Looking forward to connecting with you soon!
Warm regards,
[Your Name]
[Your Company]
[Your Contact Information]
模板四
Hi [Client's Name],
Hope you're having a great day! I'm reaching out from [Your Company], a leading supplier of high-quality food and beverages. We offer a wide range of delicious and nutritious products, including organic snacks, premium beverages, and specialty ingredients. Our focus is on providing exceptional taste and top-notch quality.
I'd love to discuss how our food and beverage products can enrich your menu and delight your customers. Let's schedule a call or a meeting to discuss the possibilities. If you're interested, I can also provide product samples and pricing details.
Looking forward to connecting with you soon!
Best regards,
[Your Name]
[Your Company]
[Your Contact Information]
現在，我們可以通過WADesk的群發功能，推送WhatsApp開發信，推送幫助我們盡量降低封號的概率，也能幫助我們提高溝通效率，節省大量的時間。
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