外贸开发信是指企业或个人向潜在的外贸客户发送的邮件、短信、或者其他发送的信息，目的是开拓新客户或者推广新产品，增加销售和业务机会。作为外贸从业者，主动开发客户肯定少不了开发信，可以说，写外贸开发信已经成为一项必备的从业技能。
- 打招呼和问候：开头用友好和亲切的语言打招呼，并表达对客户的问候。
- 公司简介：简要介绍你所代表的公司，并突出你的核心产品。
- 产品亮点：强调产品的优势，这部分可以简要列举你的产品或服务的主要特点，以引起客户的兴趣。
- 意向和合作探讨：表达与客户合作的意愿，并提出进一步讨论的建议，例如安排电话或会议。同时，表明你愿意分享更多信息、样品或成功案例等。
- 结尾和再次感谢：礼貌地结束信件，表达对客户考虑合作的感谢之情，并表示期待与客户进一步交流。
二、外贸开发信的注意事项
- 首次给陌生人发送开发信，不要添加网址链接。网址链接会被认定为高风险信息，很容易封号。
- 开发信内容不要太长，否则客户没有耐心看完。
- 营销意图不要太明显，不要用过多的表情包，容易引起反感。
- 推送不要太频繁，容易被屏蔽、拉黑，或者被举报，这样子特别容易被封号。
- 不要在客户休息时间推送，不但会降低打开率，而且会打扰到对方，容易被举报封号。
三、WhatsApp开发信的优势
1、WhatsApp用户范围广
将近20亿的用户遍布全球180多个国家和地区，这意味着数量更加庞大的潜在客户以及更多的销售机会，更加有助于我们拓展全球市场。
2、WhatsApp打开率高
WhatsApp的打开率高达98%，远远超过邮件的21%，这意味着更高的营销转化率。
3、WhatsApp格式丰富
邮件和短信的消息格式很局限，很难达到吸引人的视觉效果，但WhatsApp支持表情、文字、图片、音视频等。
WhatsApp开发外贸客户，群发功能绕不开。手动一条一条地发送，费时费力，这时候可以借助第三方工具，实现自动群发，提高效率。WADesk的群发功能支持Excel批量导入，支持同时发送多个消息模板。
多模板随机发送可以保证客户们收到的消息不完全相同，可以在一定程度上减少WhatsApp判定我们为滥用群发。发送间隔的设置，也是在模拟人为打字的正常时长，也在尽量降低封号风险。
其实有个功能，对于外贸人群来说很重要，却很容易被大家忽视，就是定时发送。
不同国家不同地区具有时差，分别挑选合适的时间发送，一方面避免打扰客户休息，以免客户反感，随手一个举报，我们就封号了。另一方面可以提高信息的打开率，进一步提升我们的营销效果。
五、外贸开发信模板
模板一
Dear [Client's Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company Name], a leading provider in [Your Industry]. We specialize in [Brief Description of Products/Services].
We are expanding our international presence and are interested in exploring potential collaboration opportunities with your esteemed company. Our commitment to quality and customer satisfaction aligns with your company's values, and we believe a partnership could be mutually beneficial.
Would you be open to a discussion about this? Looking forward to the possibility of working together.
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
模板二
Hi [Client's Name],
Hope you're well! I'm from [Your Company], a leading supplier of premium agricultural equipment. We provide cutting-edge machinery for efficient farming, including advanced irrigation systems, precision seeders, and automated harvesters. Our solutions are designed to increase productivity and optimize crop yield.
I'd love to chat about how our agricultural equipment can benefit your farming operations. Let's connect for a call or a meeting to discuss further. If you'd like, I can also share more details and product demos.
Looking forward to hearing from you soon!
Best regards,
[Your Name]
[Your Company]
[Your Contact Information]
模板三
Hey [Client's Name]!
I hope you're having a fantastic day. I represent [Your Company], a leading provider of exquisite home decor and furnishings. We offer a wide range of stylish and functional products, including furniture, lighting fixtures, and decorative accessories. Our goal is to create beautiful and comfortable living spaces.
I'd love to discuss how our home decor solutions can add a touch of elegance to your projects. Let's schedule a call or a meeting to explore the possibilities. If you're interested, I can also share our catalog and provide design inspiration.
Looking forward to connecting with you soon!
Warm regards,
[Your Name]
[Your Company]
[Your Contact Information]
模板四
Hi [Client's Name],
Hope you're having a great day! I'm reaching out from [Your Company], a leading supplier of high-quality food and beverages. We offer a wide range of delicious and nutritious products, including organic snacks, premium beverages, and specialty ingredients. Our focus is on providing exceptional taste and top-notch quality.
I'd love to discuss how our food and beverage products can enrich your menu and delight your customers. Let's schedule a call or a meeting to discuss the possibilities. If you're interested, I can also provide product samples and pricing details.
Looking forward to connecting with you soon!
Best regards,
[Your Name]
[Your Company]
[Your Contact Information]
现在，我们可以通过WADesk的群发功能，推送WhatsApp开发信，推送帮助我们尽量降低封号的概率，也能帮助我们提高沟通效率，节省大量的时间，
现在扫码，联系客服，支持3天免费试用！快来试试看
