WhatsApp has become an essential tool for communication and customer interaction. However, its use is not limited to just chatting; it can also be used for marketing and expanding into international markets. Here are three common WhatsApp marketing methods.
01 Group Marketing
Group marketing is a popular method, similar to WeChat groups. By joining precise and high-quality industry groups, you can significantly expand your network. This method is particularly effective for international traders using WhatsApp for marketing.
How to Join WhatsApp Groups?
- Get invited by friends: International customers can invite you to relevant groups.
- Create your own group: Promote the group link or QR code to attract foreign customers.
- Use Google Advanced Search: Combine http://chat.whatsapp.comwith relevant keywords. Proficiency in Google’s advanced search syntax is crucial for international traders. Additionally, you can search for groups on platforms like Facebook.
02 Status Marketing
WhatsApp’s 24-hour status feature, similar to stories on other platforms, is a valuable marketing tool. It disappears after 24 hours, making it a dynamic way to engage with your audience. However, both parties need to have each other’s WhatsApp contact to view statuses, emphasizing the importance of accumulating contacts.
How to View Status?
- Open any friend’s status: It will automatically play multiple statuses.
- Click the link in the status update: This allows you to view preloaded content.
- Identify mutual contacts: Use status updates to identify mutual contacts and add them to your broadcast list.
03 Broadcast Marketing
Broadcast is an important feature in WhatsApp marketing, similar to group messages on other platforms. Like status marketing, it requires mutual contacts to send broadcasts, emphasizing the need to build a large network.
How to Create a Broadcast List?
- Open WhatsApp: Click the three dots (┇) in the top right corner - Broadcast Lists.
- Click the new list icon (📝): Add recipients by entering names or selecting from contacts.
- Click the create icon at the bottom: Your broadcast list is now ready.
- Classify Customers: It’s essential to classify customers (e.g., new customers, potential customers, interested customers, repeat customers) and tailor marketing strategies accordingly. Good customer management practices significantly increase conversion rates.
- Note: When sending messages to a broadcast list, a separate private conversation will be generated when recipients reply.
04 Conclusion
These three methods can effectively improve WhatsApp marketing performance. Proper utilization can increase sales and market performance.
If you find these three methods insufficient, consider third-party tools like WADesk. It not only has more powerful mass messaging capabilities without broadcast limitations but also features automatic translation, Google Maps customer search, WhatsApp number filters, quick replies, auto-replies, and even SCRM customer information management functions to meet your more complex needs.
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